Implementasi Digital Marketing untuk Pemberdayaan Industri Kreatif Jemaat Gereja Toraja di Lembang Ma’dong, Kecamatan Dende’ Piongan, Toraja Utara

نویسندگان

چکیده

Abstract: The community's creative industry in the form of handicrafts is often unable to compete with outside products. This due lack utilization digital media marketing. purpose this research apply marketing improving community Lembang Ma'dong. approach used study qualitative through application increase promotion and sales ampa'. Data collection techniques are observation interview. analysis refers theory Miles Huberman which includes data reduction, display, conclusion drawing. SWOT was also analyze achievements implementing for ampa' handicrafts. results showed that there a significant by congregational members Gereja Toraja In conclution, has become way empower congregation economy Ma’dong specifically selling their Keywords: ampa’, church, congregation, empower, Ma’dong, mats, marketing, society. Abstrak: Industri kreatif masyarakat berupa kerajinan tangan seringkali kalah bersaing dengan produk-produk luar. Hal ini disebabkan kurangnya pemanfaatan dalam pemasaran. Tujuan penelitian adalah untuk menerapkan meningkatkan industri khususnya anggota gereja di Ma’dong. Pendekatan yang digunakan kualitatif melalui penerapan promosi dan penjualan ampa’. Teknik pengumpulan observasi wawancara. Analisis mengacu pada teori mencakup reduksi data, displai penarikan kesimpulan. juga menganalisis pencapaian bagi Hasil menunjukkan bahwa ada peningkatan signifikan pengrajin ampa’ jemaat Dengan demikian, telah menjadi salah satu cara pemberdayaan secara khusus memasarkan hasil mereka. Kata Kunci: gereja, jemaat, pemasaran, pemberdayaan, tikar.

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ژورنال

عنوان ژورنال: KINAA

سال: 2023

ISSN: ['2722-8819', '2722-8827']

DOI: https://doi.org/10.34307/kinaa.v4i1.110